Sponsoring/Advertising & Promotion

Hola,
My name is Tomás (bio | linkedin). I would like to thank you for taking the time to learn about what I offer and how I can help you. If after reviewing this page you would like to contact me please don’t hesitate to send me an e-mail or leave a voicemail at 310-439-9150.

HispanicTips is a great option to get exposure to Hispanics across the nation. I offer various ways to get this exposure in terms of visibility, time and scope on this website at what I believe to be very affordable prices compared to other mediums. This page details these options. I hope you find it useful for I truly believe that this site offers a unique opportunity to reach Hispanics from all walks of life and locations. Visitors to this site reflect actual population demgraphics. If you want to learn more about HispanicTips’ visitor demographics take a look at the entire page, there is a lot of information here including:

• Sponsoring/Advertising - weekly, monthly and annual options - starting at $500
• Press Releases - get some exposure for your release for only $25
• Job Postings
• eNewsletter exposure (coming soon)

33.5 million Hispanics speak only English or are bilingual and speak English well. Rub your eyes and read that again. 33.5 million Hispanics speak English or are bilingual. They are spread out around the country, in every state and probably in almost every community. Yet this diverse group representing millions of votes and dollars (in terms of purchasing power) have few ways of staying informed in English about issues that are important to them. That is why I am doing this. My readers say it better than I ever could: “love it,” “addictive,”"useful,” “great,” & “invaluable.” - Learn about HispanicTips and/or view more Reader’s Quotes and Testimonials

Sponsoring/Advertising

Sponsorships are meant for those organizations and/or people who truly seek to support what I am doing here at HispanicTips. This is a great opportunity for national exposure to a unique audience.

You won’t find this kind of exposure elsewhere. In fact, I have designed these packages to give you a large amount of space with large ad sizes and great visibility. I do this because I know that if you are sponsoring HispanicTips then you are supportive of the community I am informing and I want them to know about you.

Past sponsors have included: Nationwide Insurance, Casa Latino, Patelco Credit Union, National Latina Health Network among others.

Mero Mero Level

Maximum exposure and support - 10 sponsorships available at a time with 3 large and highly visible spot positions each. Build your brand with this unique package.

• Cost and ROI
  • Weekly - $750
  • Monthly - $2,000
  • Annual - $20,000
• Display Info
  • Each sponsorship includes:
    • 2 spots displayed in a 1 in 10 rotation (or 1 in 5 depending on the number of sponsors)
    • All 2 spot positions are shown at the same time for maximum exposure
  • Spot Dimensions (all IAB Standard Units)
    • 728 x 90 - On all pages right at the top
    • Either a 300 x 600 or 300 x 250 - On all pages in the right column
  • Name and link listed in the right hand column on every page regardless of whose image is being shown
• Any questions leave me a voicemail at 310-439-9150.
• You can pay here using most major credit cards below or if you want an invoice just let me know.

OrO Level

Good exposure and support - 100 sponsorships available at a time with 2 spot positions each

• Cost $500
  for an annual sponsorship gets 17,000 pageviews or 34,000 ad impressions or 176 hours of viewing time per sponsor*
  • *based on current traffic levels & assumption that each sponsor is getting 1/100th of traffic, in other words numbers will be higher until all 100 sponsorships are filled.
• Display Info
  • Each sponsorship includes:
    • 2 spots displayed in a 1 in 100 rotation (or 1 in 5 depending on the number of sponsors)
    • Both spot positions are shown at the same time for maximum exposure
  • Spot Dimensions
    (all IAB Standard Units)
    • 100 x 300 - On all pages in the right column
    • 160 600- On all pages in the left column
• Any questions leave me a voicemail at 310-439-9150.
• You can pay here using most major credit cards below or if you want an invoice just let me know.

Promoting

There are several ways to promote on HispanicTips. I have designed all of the them to be useful and affordable. I am also open to unique ideas.

Premium Press Releases

I know there are a lot of wonder products, events, services etc. that have a hard time reaching an audience such as mine. So in this spirit, I came up with Premium Releases. You get all of this for only $25:

• Guaranteed Placement If you pay and for some reason I don’t post your release (probably do to the lack of relevance) I will refund your money (minus any fees that Google charges)
• Images I will not resize any image- images must be at 72dpi and have a maximum width of 3 inches or 216 pixels - limit 2 images please
• Links 3 hot links may be included in the text of your release
• Inclusion in Newsletter On the day I post your release, I will include your release’s title & link to it in the daily newsletter that goes out to 2000+ people
• Exposure on the homepage
• On the day I post your release, your release’s title will appear on the homepage at the bottom of Blogante Headlines - in the same format as the other headlines
• Exposure on every single post page 36,000+
• Only $25

Please note that the posting schedule varies 4 or 5 times a week - Sun-Thurs or Mon-Fri usually

You can pay here using most major credit cards. Once you have paid just send the release (no PDFs) to tomas at hispanictips.com and I will take care of the rest. Any questions leave me a voicemail at 310-439-9150. Many Thanks!

Premium Job Posting

Want to get some exposure for your job opening? Consider this unique option to get your info in front of a unique audience.

• $100
• Inclusion in Newsletter On the day I post your job opening, I will include your job’s title & link to the job’s description in the daily newsletter that goes out to 2000+ people
• Exposure on the homepage
• On the day I post your job opening, I will include your job’s title & link to the job’s description on the homepage - in the same format as the other headlines
• 30 Days of Exposure on every single post page 36,000+ For 30 days your job’s title & link to the job’s description will appear in the right column under Premium Job Postings.

Please note that the posting schedule varies 4 or 5 times a week - Sun-Thurs or Mon-Fri usually

You can pay here using most major credit cards. Once you have paid just send the job’s title and description (no PDFs) to tomas at hispanictips.com and I will take care of the rest. Any questions leave me a voicemail at 310-439-9150. Many Thanks!

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FREE Press Releases with CIMS Please Note: Press releases are important vehicles for marketing and information dissemination and I want to help you get your information out to my readers but I can’t always do that. I get many, many releases and other information sent to me on a daily basis especially as the site grows.

I have posted 1000s (actually well over 4000) press releases here, however on the flipside, I have not posted 1000s of other releases. This is usually do to time constraints and lack of relevance. Just because your release is in Spanish or has one line about a Hispanic cast member isn’t enough. Highlight the Hispanic or Latino to make it relevant to my readers.

Some Interesting Hispanic Data:

• 44.3 million Hispanics in the US ¹
• 33.5 million (75%) of us speak only English or are bilingual ⁴⁺
• Of 28.2 million Hispanic adults (18+) ²
  • 15.8 million (56%) use the internet. ⁵⁺⁺
  • 4.6 million (29%) get news from the internet ⁴⁺⁺
  • 3.5 million (75% of 4.6m) get all of their news on the internet in English ⁴⁺⁺
  • 64% of native-born Latinos get all their news in English. ⁴
  • 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. ⁵
  • 51% think English media does a poor job of providing relevant news - this jumps to 65% for English-only Hispanics ⁴
  • Of those expressing an interest in news
    • 53% were English-only ⁴
    • 40% were Bilingual ⁴
    • 23% were Spanish-only ⁴
• Where do Hispanic voters get their news
  • 53% get all their news in English ⁴
  • 40% get their news from English and Spanish media ⁴
  • 6% get their all their news in Spanish ⁴
• Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters⁴
• 54% of eligible voters registered in November 2006 ³
• 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population ³

1. US Census - 7/1/2006 - PDF
2. US Census - 7/1/2005 - Excel Spreadsheet
3. Hispanics and the 2006 Election - 10/2/2006 - Pew Hispanic Center
4. Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media - 4/19/2004 - Pew Hispanic Center
5. Latinos Online - 3/14/2007 - Pew Hispanic Center
6. + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
7. ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2

Example Day at HispanicTips.com - Tuesday September 25th, 2007

• 107 posts - typically 40 to 100 posts are handpicked & organized 4 to 5 times a week
• Daily newsletter went out to 1850 opt-in subscribers
• 6,260 visitors from every state in the Union
• 10,560 pageviews (impressions)
• 125 hours spent on site by visitors (equivalent to over 15,000 30-second commercials)
• 5500+ visits came from search engines using 5400 different keywords (indicates long tail & diverse audience)
• According to Google Analytics

Niche Subject :: Smaller is Better According to an eMarketer article entitled Bigger Sites May Not Be Better for Online Advertisers, “Consumers have gained control over the content they consume online and advertisers need to adjust their strategies to match,” said Josh Crandall of Media-Screen. “By advertising on smaller Websites, those that consumers are visiting based on their personal interests, companies can reach a highly engaged consumer with a message that relates to a subject that is important to them.” - So if HispanicTips doesn’t fit your needs consider some of the Hispanic blogs listed in the right hand column. In English - There are 42 million of us living in the US, 60% of us aren’t immigrants at all. We were born here.
Recently this came out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.” This is where HispanicTips comes in. It is unique and fills an obvious need in the Hispanic community.