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ImpreMedia and Top Rank Announce Innovative Multiplatform Marketing Campaign to Support November 14 Cotto vs. Pacquiao World Welterweight Championship

Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009 – Adrenalina

Hispanic y Latino News/Info :: October 14th, 2009 :: 5 Minutes to Empowerment

FORMULATIN Awarded Best Sports Campaign of the Year by Hispanic Public Relations Association National Hispanic PR Boutique Agency Nabs Honor with ‘Tecate Premios Deportes’ Program

Hispanic Public Relations Association(R) Honors Industry’s Best at 25th Anniversary Celebration

Hispanic y Latino News/Info :: September 30th, 2009 :: 5 Minutes to Empowerment

Tecate & Heineken sponsors of 2009 Hispanic Heritage Awards

Top Honors for Best of Show Were Awarded to Lapiz and LatinWorks at the 11th Annual Advertising Age Hispanic Creative Advertising Awards

Hispanic y Latino News/Info :: September 15th, 2009 :: 5 Minutes to Empowerment

Eight members of the norteño band Los Tecateros were arrested on charges of selling drugs and beating up a man, Mexico City police said Monday.

Hispanic y Latino News/Info :: September 9th, 2009 :: 5 Minutes to Empowerment

Forest Service carries on stereotype – the feds recently issued and then quickly retracted a warning urging America to beware of campers in national forests drinking Tecate beer, eating tortillas and playing Spanish music.

ImpreMedia, Mayweather Promotions and Golden Boy Promotions Announce Innovative Marketing Campaign Channeled Exclusively through Digital Media to Support September 19 Mayweather-Marquez Welterweight Fight

Ad Shop Adrenalina Taps Veteran Journalist for Strategic Communications – Della de Lafuente

Hispanic y Latino News/Info :: August 5th, 2009

Tecate introduced its new primary and secondary packaging designed to reflect the brand’s boldness and masculinity

Hispanic y Latino News :: June 22th, 2009

Oscar de la Hoya, Julio Cesar Chavez, Juan Manuel Marquez, Roberto Duran, Cristian Castro, Fanny Lu, Gloria Trevi, Pee Wee and Luny Tunes to Appear at Second Annual ‘Tecate Premios Deportes’ Awards Show

The Chicago Fire is pleased to announce that midfielder Cuauhtémoc Blanco is among the nominees for the second edition of “Tecate Premios Deportes” (Tecate Sports Awards). Nearly 60 Hispanic athletes from six sports categories are being considered for their sportsmanship, talent and character exemplified during 2008.

Tecate Light launched its second dual-language advertising campaign under the tagline “Para los que quieren más” (”For those who want more”).

News Summary for Monday – September 8th, 2008

Blogante News Essentials for Monday – September 8th, 2008

Juan Jose Soriano, deputy commander of the Tecate Police Department, helped U.S. authorities find a drug-smuggling tunnel. The next morning, gunmen shot him 45 times in his bedroom.

With three upcoming boxing events and an HBO pay-per-view event punching up interest in the sport among Hispanics, Tecate is sparring with the idea of focusing its marketing plan more on boxing.

News Summary for Sunday – August 17th, 2008

New Essentials for Sunday – August 17, 2008

Tecate Launches Boxing, Mexican Independence Day Promo

News Summary for Thursday – August 14th, 2008

Oscar De La Hoya Foundation And Tecate Swing For Charity At The 9th Annual Oscar De La Hoya Foundation Celebrity Golf Classic

Blogante News Summary for July 28th, 2008

Blogante Essentials for Monday – July 28th, 2008

Oscar De La Hoya, Cuauhtemoc Blanco, Lorena Ochoa, Alex Rodriguez, Helio Castroneves, Jose Reyes, Carmelo Anthony, Ozzie Guillen, and Fernando Valenzuela among Those Honored on the Inaugural ”Tecate Premios Deportes” Sports Awards Show on Univision

Blogante News Summary for Tuesday – July 22nd, 2008

DIANA REYES PRESENTARA SU ÉXITO “ME MUERO” EN LOS “TECATE PREMIOS DEPORTE” PROGRAMADOS PARA EL HORARIO ESTELAR EL 27 DE JULIO POR UNIVISION

Blogante News for Monday – June 28th, 2008

New Pitch for Tecate Light Is in English and Spanish

Blogante News for Thursday – June 26th, 2008

Univision Announces Nominees for Inaugural ”Tecate Premios Deportes” Sports Awards Show

ServSafe Alcohol and Cerveza Tecate Collaborate to Distribute Free Responsible Alcohol Training Books

Blogante News for Thursday – May 15th, 2008

Univision to Present First Annual “Tecate Premios Deportes” Awards Celebrating Hispanic Athletic Accomplishments

Eureka- Marketings Next Big Thing Revealed at Univision Upfront

Blogante News for Tuesday – April 29th, 2008

Cerveza Tecate Boosts Presence In Boxing Arena – 04/29/2008

Blogante News for Thursday – April 24th, 2008

Tecate celebrates Oscar de la Hoya return

Blogante News for Tuesday – March 18th, 2008

Tecate Beer Targets Its Core Drinkers ‘Con Caracter’

Blogante News for Sunday – March 9th, 2008

Tecate Crosses Borders To Reach Mexican Men

Portada’s February March Issue fresh off the Presses Packed with News and Insights to Help you Grow your Business

Blogante News for Wednesday – December 5th, 2007

Mexico police chief murder linked to border tunnel – Tecate – (shot 50 times)

Blogante Headlines for Tuesday – November 27th, 2007

Tecate Selects Newly Formed Adrenalina as Agency of Record for Tecate and Tecate Light Advertising

Grupo Gallegos, Dieste, Harmel & Partners And Vidal Partnership Are Most Awarded Winners at 9th Annual Advertising Age Hispanic Creative Advertising Awards – Press Release

Aleks Syntek Partners with Heineken as the Heineken Green Ribbon Ambassador during the 8th Annual Latin Grammy(R) Awards in Las Vegas

Glare of Fires Pulls Migrants From Shadows – San Diego County

Mexican firefighters helping in California return to Mexico to fight blaze

Dancing Away the Heartache, Tacos Included

Ad Track: Cold Mexican beers become hot choice

Fans of Copa Tecate say the soccer tournament has a different pace – Albuquerque

Grupo Gallegos resigns Tecate.

Univision Communications Puts Its Viewers Upfront at 2007 Programming Presentation (whole long list of all of their shows)

All About Money for De La Hoya and Mayweather

Ad firm taps into Latino market – Long Beach based Grupo Gallegos goes `beyond the language’

Mexican officials rescue 54 at border

Heineken Premium Light Unveils Descubre lo Delicioso Campaign to Spearhead Year Two

Femsa´s prospects on the rise

Tecate Sponsoring Authentic Mexican Concert to Kick-Off Race on April 7. California

The Copa Tecate is the annual national championship for amateur Hispanic teams, a summer-long tournament involving 2,500 teams and 45,000 players from 22 cities. This year the final was at Southwestern College’s DeVore Stadium, and Alta Vista left little doubt about which is the best team for 2005, hammering La Piedad of Chicago 6-0 yesterday before an estimated 5,000.

Four teams – Phoenix, Denver, Albuquerque and El Paso – will compete today and Sunday for a trip to the Chicago semifinals of Copa Tecate, the nation’s largest Hispanic amateur soccer tournament.

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