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Search Results for Felipe Korzenny

Hispanic y Latino News :: November 18th, 2009 Edition :: 5 Minutes to Empowerment

Filed under Hispanic News
Tags: summary

Hispanic Income Trends: Implications for Marketing

Filed under Blogante Business, Business, Business Essentials, Marketing & Advertising
Tags: Felipe Korzenny

Hispanic y Latino News :: November 16th, 2009 Edition :: 5 Minutes to Empowerment

Filed under Hispanic News
Tags: summary

Magnet States for Hispanics in 2008: Marketing Implications – Felipe Korzenny

Filed under Blogante Business, Business, Business Essentials, Tomás' Picks
Tags: demographics, Felipe Korzenny

Hispanic y Latino News/Info :: October 5th, 2009 :: 5 Minutes to Empowerment

Filed under Hispanic News
Tags: summary

Review of 2010 Census Communication Plan included Felipe Korzenny

Filed under Blogante Business, Business, Business Essentials, People
Tags: Census, Felipe Korzenny, Professor

Online Hispanic Marketing Communication Course Will Be Offered Again in Fall 2009!

Filed under Blogante Business, Business Essentials, Florida, Higher Education, Internet, Marketing & Advertising
Tags: Felipe Korzenny

Hispanic y Latino News/Info :: August 6th, 2009 – The Sonia Edition

Filed under Hispanic News
Tags: summary

Why it is so difficult to do cultural advertising well?

Filed under Blogante Business, Business Essentials, Commentary, Marketing & Advertising
Tags: Felipe Korzenny

Hispanic y Latino News/Info :: June 29th, 2009

Filed under Hispanic News
Tags: summary

Looking at Hispanic Behavior Online – Interview with Dr. Felipe Korzenny – Director of the Center for Hispanic Marketing Communication, Florida State University

Filed under Blogante Business, Business Essentials, Internet, Marketing & Advertising, People, Tomás' Picks
Tags: Felipe Korzenny, interview

David Morse to Receive HispanSource Award for Excellence in Hispanic Marketing Research – Yahoo! Finance

Filed under Blogante Business, Business, Press Releases

News Summary for Friday – December 5th, 2008

Filed under Frontpage, Hispanic News
Tags: summary

Hispanic Marketing – What’s Next?

Filed under Marketing & Advertising
Tags: Felipe Korzenny

Captura Group Names Renowned Hispanic Marketing Expert Felipe Korzenny, Ph. D. Senior Strategy Consultant

Filed under Blogante Business, Business, Business Essentials, Marketing & Advertising, People
Tags: Captura Group, Felipe Korzenny

News Summary for Thanksgiving Week 2008

Filed under Frontpage, Hispanic News

Hispanic Marketing Trends: 2009 and Beyond – An interesting future for Hispanic marketing in the United States, full of “dualities” and opportunities.

Filed under Blogante Business, Business, Business Essentials, Essentials, Marketing & Advertising

Why Social Media Marketing to Reach Hispanics?

Filed under Blogante Business, Business, Internet, Marketing & Advertising
Tags: Felipe Korzenny, social media

Online Course on Hispanic Marketing: Spring 2008

Filed under Blogante Business, Higher Education, Hispanic News, Internet, Marketing & Advertising, Press Releases
Tags: Felipe Korzenny, student

Old and New Media in the Multicultural Marketing Equation 2007

Filed under Blogante Business, Florida, Hispanic News, Marketing & Advertising, Media
Tags: acculturation, Felipe Korzenny, newspaper, radio

Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study

Filed under Blogante Business, Hispanic News, Marketing & Advertising, Press Releases, Research
Tags: Cheskin, diabetes, family, Felipe Korzenny, latin america, population, Professor, verizon

Hispanic Marketing Online Course for Professionals from Florida State University

Filed under Blogante Business, Florida, Higher Education, Hispanic News, Marketing & Advertising, Press Releases
Tags: book, Felipe Korzenny, student

On the Heels of Major Immigration Demonstrations, Discovery Networks U.S. Hispanic Group Release s Opinion Leader Study on Issues Facing U.S. Hispanics – Hispanics praised for strong work ethic and family-oriented values – Discrimination, community isolation, assimilation vs. acculturation and education among key issues

Filed under Hispanic News, Press Releases, Research, Tomás' Picks
Tags: acculturation, bilingual, children, citizenship, family, Felipe Korzenny, Hilda Solis, latin america, population, Reno, Spanish-language, stereotypes

Voz Latina 2007: Conference to Address Innovative Ways to Reach the Expanding Hispanic Market

Filed under Florida, Hispanic News, Marketing & Advertising, Miami, Press Releases
Tags: AT&T, Cheskin, Felipe Korzenny, Juanes, Lucia Ballas-Traynor, mobile, MTV Tr3s, Nielsen, population, Professor, radio, Telemundo, Univision

Florida State University A National Beacon for Hispanic Students

Filed under Florida, Higher Education, Tomás' Picks
Tags: Cuba, Cuban, family, Felipe Korzenny, population, Professor, student

New Study Dissects Television Commercials Directed to Hispanics

Filed under Marketing & Advertising, Research, Tomás' Picks
Tags: Felipe Korzenny

Florida State University to Offer Online Course in Hispanic Marketing Communication

Filed under Florida, Higher Education, Hispanic News, Internet, Press Releases
Tags: Felipe Korzenny

Florida State Offers Hispanic Marketing Course Online

Filed under Education, Hispanic News, Marketing & Advertising
Tags: Felipe Korzenny, student

“THE MULTICULTURAL MARKETING EQUATION: IMPLICATIONS FOR ONLINE MARKETING,” FEATURING DR. FELIPE KORZENNY

Filed under Hispanic News, Marketing & Advertising
Tags: blog, Felipe Korzenny, Reno

Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing

Filed under Business, Hispanic News, Marketing & Advertising, Press Releases
Tags: Cheskin, Colombia, Colombian, Felipe Korzenny, population, Professor, verizon

Hispanics, African Americans Show Strong Reconnection to Heritage, According to Yankelovich Multicultural Marketing Study; Trust Declines for African Americans, but Not for Hispanics

Filed under Hispanic News, Press Releases
Tags: Felipe Korzenny, Professor

Strategic Research Institute :: Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference

Filed under Hispanic News, Marketing & Advertising, Press Releases
Tags: acculturation, Banking, Felipe Korzenny, La Opinion, Professor

SRI 7th Annual Hispanic Boom conference to be held in Los Angeles in June

Filed under Hispanic News, Marketing & Advertising, Press Releases
Tags: Felipe Korzenny

7th Annual Hispanic Boom Marketing Conference, scheduled for June 14-15, Los Angeles

Filed under Hispanic News, Marketing & Advertising, Press Releases
Tags: Felipe Korzenny, Professor

Scoring in Spanish language media”¦or not

Filed under Commentary, Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, Felipe Korzenny, HIV, Nielsen

Felipe Korzenny, Cheskin Co-Founder and Director for the Center for Hispanic Marketing Communication at FSU, and Betty Ann Korzenny, Former Cheskin Principal and Associate Director of the same Center at FSU, just published “Hispanic Marketing: A Cultural Perspective.” Stephen Palacios, Maria Flores Letelier, and Adrien Lanusse Lopez also of Cheskin made contributions to this book. The publisher is Butterworth Heinemann/Elsevier.

Filed under Marketing & Advertising
Tags: blog, book, Cheskin, Felipe Korzenny, HIV

Dr. Felipe Korzenny and Dr. Betty Ann Korzenny have just published their new book Hispanic Marketing: A Cultural Perspective, which explains the values, beliefs, and emotions of the US Hispanic community, and how marketing to this widely misunderstood demographic can make or break a company’s success.

Filed under Marketing & Advertising
Tags: book, Felipe Korzenny, HispanicAd

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