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Search Results for Cheskin

Juan Faura to Head Hispanic Market Consultants

Filed under Blogante Business, Business, Marketing & Advertising, People, Press Releases
Tags: Juan Faura

Blogante News Summary for Tuesday – July 29th, 2008

Blogante Essentials for Tuesday – July 29th, 200

Cheskin Added Value Builds Innovation and Strategic Consumer Goods Expertise With Addition of New VP – Alfredo Ortiz

Filed under Blogante Business, Business, Business Essentials, Marketing & Advertising, People, Press Releases
Tags: Cheskin

Consorte Media CEO Alicia Morga to Speak at MultiCultural Media Expo

Filed under Blogante Business, Business, California, Hispanic News, Latinas, Los Angeles, Marketing & Advertising, Press Releases
Tags: Cheskin, family, Hyundai, mobile, Mun2, radio

Doing marketing research with Latinos in Latin America vs. Hispanics in the U.S

Filed under Blogante Business, Business, Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, HIV, latin america

New Cheskin Podcast Brings Together Expert Panel to Discuss Cross-Cultural Communication Challenges in U.S. and Latin America

Filed under Hispanic News, Internet, Marketing & Advertising
Tags: Cheskin, latin america

Listen to podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin about segmentation by level of acculturation – Hispanic MPR

Filed under Blogante Business, Hispanic News, Marketing & Advertising
Tags: acculturation, book, Cheskin, latin america

Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study

Filed under Blogante Business, Hispanic News, Marketing & Advertising, Press Releases, Research
Tags: Cheskin, diabetes, family, Felipe Korzenny, latin america, population, Professor, verizon

Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma

Filed under Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, HIV, latin america

Online Romance Goes Latin – MyRomanceStory Launches Spanish Section

Filed under Hispanic News, Internet, Press Releases
Tags: blog, book, Cheskin, demographics, latin america, market research firm, Spain

Latino soup for the General Market soul: Leveraging “the Latino” as a strategic tool for general market marketing

Filed under Hispanic News, Marketing & Advertising
Tags: acculturation, bilingual, blog, Cheskin, HIV

Thoughts and Pictures from the Immigration Rally in Chicago

Filed under Chicago, Commentary, Hispanic News, Illinois, Immigration
Tags: blog, Cheskin, HIV

So What’s the Deal: Do Hispanics Really Want High Quality Educational TV Programming or Are They Only a Novela and Sports TV Audience?

Filed under Hispanic News, Media, Tomás' Picks
Tags: blog, Cheskin, HIV, novela, Telemundo, Univision

Voz Latina 2007: Conference to Address Innovative Ways to Reach the Expanding Hispanic Market

Filed under Florida, Hispanic News, Marketing & Advertising, Miami, Press Releases
Tags: AT&T, Cheskin, Felipe Korzenny, Juanes, Lucia Ballas-Traynor, mobile, MTV Tr3s, Nielsen, population, Professor, radio, Telemundo, Univision

Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing

Filed under Business, Hispanic News, Marketing & Advertising, Press Releases
Tags: Cheskin, Colombia, Colombian, Felipe Korzenny, population, Professor, verizon

Hispanic Teens Are the New Avatars of Cool

Filed under Hispanic News, Press Releases, Youth
Tags: Cheskin

Did you know? $16.6 Billion passed through the US to Mexico in the form of remittance in 2004, accounts for 2% of Mexico’s GDP and was a 33% increase compared with the previous year.

Filed under Did You Know
Tags: blog, Cheskin, HIV, Mexico, remittance

El Otro Lado 4: The US-Mexico Cross Border Opportunity

Filed under Business, Commentary, Hispanic News
Tags: blog, border, Cheskin, HIV, MECha, Mexico, money transfer, remittance

Scoring in Spanish language media”¦or not

Filed under Commentary, Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, Felipe Korzenny, HIV, Nielsen

Cheskin – Fresh Perspectives: Hispanic B2B: The next frontier

Filed under Marketing & Advertising
Tags: blog, Cheskin, HIV

Felipe Korzenny, Cheskin Co-Founder and Director for the Center for Hispanic Marketing Communication at FSU, and Betty Ann Korzenny, Former Cheskin Principal and Associate Director of the same Center at FSU, just published “Hispanic Marketing: A Cultural Perspective.” Stephen Palacios, Maria Flores Letelier, and Adrien Lanusse Lopez also of Cheskin made contributions to this book. The publisher is Butterworth Heinemann/Elsevier.

Filed under Marketing & Advertising
Tags: blog, book, Cheskin, Felipe Korzenny, HIV

Training for Hispanic Marketing

Filed under Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, HIV

Cheskin – Fresh Perspectives: Hispanic Health Care

Filed under Health, Hispanic News, Marketing & Advertising
Tags: blog, Cheskin, HIV

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