News (Noticias) for Sports

Coors Light, “The World’s Most Refreshing Beer” and official beer sponsor of the NFL, is bringing Latino football fans exclusive coverage of NFL’s biggest events through NFLatino.com, the only Spanish-language website that will feature highlights of NFL games, live news, stats and scores.

“NFLatino.com connects with Hispanic fans by bringing them the excitement of NFL football coverage with a Latino perspective,” Paul Mendieta, director of Hispanic Marketing for MillerCoors, said. “This is the only site providing Hispanic football fans with content in Spanish to create an amazing NFL experience,” he added.

Mendieta said the “Highlights” section of NFLatino.com provides an insider’s look into the biggest plays and top games. “This is the only place where Latino fans can get complete NFL coverage with live and behind-the-scenes interviews of top Hispanic players and weekly coverage of the season’s top plays narrated in Spanish, the language most adult Latinos prefer to use when expressing their emotions and passion,” Mendieta added.

NFLatino.com is powered by Univision and will have a presence in the Univision TV shows Contacto Deportivo and Republica Deportiva.

All season long, Coors Light will be supporting NFLatino.com in radio, POS and through a series of promotional efforts to be executed in local bars and restaurants around the country. In addition to NFLatino.com, Coors Light’s unique experiences are designed to deliver to NFL fans unrivaled access to their favorite sport through programs designed to be relevant to Hispanic consumers:

* Local Events and Coverage: Throughout the NFL season, Coors Light will sponsor mini Football tournaments at participating bars and restaurants in local markets including Los Angeles, New York, San Diego, Dallas/Ft. Worth and Phoenix.
* Silver Ticket Promotion: Throughout the season, Coors Light will give away more than 200 pairs of 2008 regular season tickets and 500 NFLShop.com gift certificates via the Silver Ticket sweepstakes. Specially-marked packages of Coors Light and Coors Banquet Vented Wide Mouth Cans and Cold Activated Bottles will have an official entry code that drives fans online to www.coorslight.com to enter, or fans can text their entry code to 745837 (Silver), where legal. Silver Ticket entry codes are available at participating retail stores, as well as at participating bars and restaurants in select states through October 31, 2008. For complete official rules on Silver Ticket and to see an interactive map highlighting where in the country winners are coming from, plus to download team schedules, please visit www.coorslight.com. Consumers can also visit the website for information about entering without purchase.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. “

Fox Sports en Español announced the launch of its first-ever weekly NFL football show, Fox Impacto NFL, premiering tonight at 9PM ET/6PM PT. The magazine-style show, hosted by Adrian Garcia with analysis by acclaimed sports commentator Eduardo Blancas, will give a unique insider look at the world of the NFL by evaluating the upcoming games and reviewing the past week’s action with a special focus on the NFL’s key teams and players.

The Fox Impacto NFL duo, Adrian and Eduardo, further the show’s Hispanic flavor and will help satisfy the growing demand amongst Hispanics for America’s greatest sport. This one-of-a-kind dynamic delivers the best highlights from around the league, inside analysis, statistics, and interviews with regards to the NFL’s top players and coaches.

“We are very excited to offer our audience an exclusive show such as Fox Impacto NFL,” said Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Español. “It only strengthens our existing programming footprint as we again take the lead in bringing our audience the most relevant programming they want.”

Since it is the first and only football program on Fox Sports en Español, the network has high hopes about Fox Impacto NFL and is very pleased with what they will be offering their viewers. Fox Impacto NFL will launch this week and will kick-off its debut featuring interviews with players and coaches from the Dallas Cowboys and San Francisco 49ers. The show will also include a one-on-one special interview segment, Primero y Diez, with NFL players; beginning with Luis Castillo of the San Diego Chargers.

Fox Sports en Español has a track record of attracting the best talent for its programs and this is no exception. With his work as a commentator, anchor and presenter throughout his twenty years of experience in television and radio broadcast, Blancas has continuously proven his passion for football and was the natural choice for the network to launch this program.

“It is exciting to be part of this pioneering program which will be a great success,” said Eduardo Blancas, anchor of Fox Impacto NFL. “It is like no other program out there as Fox Impacto NFL offers sports fans an in depth analysis of the games in a modern, fun, and intense manner.”

About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLiga(TM), the Copa Santander Libertadores, the Copa Nissan Sudamericana, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S, Ultimate Fighting Championship(R)(R) and kickboxing. The channel reaches more than 14.4 million cable and satellite households in the country, of which 4.6 million are U.S. Hispanic households.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com. “

Quiet Pictures, a New York-based production company, announced today that “Roberto Clemente” won the 2008 NCLR ALMA Award® for Outstanding Made-for-Television Documentary. Written, Directed and Produced by Bernardo Ruiz, the American Experience (PBS) documentary chronicles the life of an exceptional baseball player and committed humanitarian, who challenged racial discrimination to become baseball’s first Latino superstar.

“This is an exciting award and we are grateful for the recognition,” said Bernardo Ruiz. “This only pushes us to work harder, and to make more dynamic, compelling and intelligent films that really connect with a wide and varied viewership.”

Roberto Clemente is a one hour HD documentary that delves into who Clemente was as a person as well as how issues of race, immigration and culture have shaped the United States in the second half of the 20th century. Narrated by Golden-Globe winning actor Jimmy Smits (The West Wing, NYPD Blue) the film features interviews with Pulitzer-Prize winning authors David Maraniss and George F. Will, Clemente’s wife, Vera, Baseball Hall of Famer Orlando Cepeda, and former teammates, to present an intimate portrait of a man whose passion and grace made him a legend. The film is a co-production of Quiet Pictures and WGBH with support from Latino Public Broadcasting.

“Latino Public Broadcasting is proud of Bernardo’s accomplishment, and salutes American Experience and PBS for bringing this moving portrait of a Latino hero to television audiences,” said Patricia Boero, Executive Director of Latino Public Broadcasting.

The 2008 NCLR ALMA Awards were taped on August 17 at the Pasadena Civic Auditorium. The all-star event, which celebrates the outstanding artistic achievements of Latinos in motion pictures, television and music, airs Friday, September 12 (8:00-10:00 p.m., ET), on the ABC Television Network. Television and film actress, Eva Longoria Parker, returned once again as executive producer and host of the telecast.

About the ALMA Awards®

The National Council of La Raza (NCLR) is the largest national Latino civil rights and advocacy organization in the U.S. NCLR created the ALMA Awards in 1995 as part of its strategy to promote fair, accurate, and balanced portrayals of Latinos in the entertainment industry. The show was named “ALMA” (Spanish for “spirit” or “soul”) which represents the determined spirit of the Latino people in an effort to reflect the spirit as well as the scope of the awards program.

For 40 years, NCLR has been promoting the advancement of Latino families in this country, creating opportunities and opening doors. The NCLR ALMA Awards are an integral part of that mission: a television entertainment special with a cause - to show how diversity strengthens our country and how inclusion strengthens the entertainment industry. For more information on the 2008 NCLR ALMA Awards®, please visit www.almaawards.com.

About Quiet Pictures

Quiet Pictures is a New York-based production company dedicated to making original and innovative films for broadcast, theatrical distribution and new media platforms. Our staff have produced broadcast documentaries for PBS, HBO, the National Geographic Channel and the Discovery Networks.

About Bernardo Ruiz

Award-winning filmmaker Bernardo Ruiz works on both sides of the narrative-documentary border. He has been awarded grants from ITVS, the Corporation for Public Broadcasting, the Paul Robeson Fund for Independent Media, Latino Public Broadcasting and a New York Foundation on the Arts fellowship. He has written and produced non-fiction programmong for PBS, the Discovery Networks, the National Geographic Channel and MTV. He serves on the board of directors of the National Association of Latino Independent Producers and is currently at work on an ITVS-funded documentary.

For additional information or to schedule an interview, please contact:

Patricia Benabe, Development Associate
Phone: 718.554.0700
Fax: 718.554.6817
Email: patricia@quietpictures.com

Or, visit us on the web at www.quietpictures.com“

GolTV, the only live bilingual channel delivering 24/7 soccer, announced today that Ivan Perez has joined the network as Vice President of Network Advertising Sales. With over 12 years of TV industry experience, Perez is charged with managing all aspects of GolTV’s network advertising sales initiatives.

Perez most recently served as Vice President/Director of Advertising Sales for Azteca America, where he was responsible for all new business development and ad revenue for the Southeast territory. At Azteca America, he also acted as the liaison for Azteca America’s online partner, Terra Networks. Prior to Azteca America, Perez was Director of East Coast Ad Sales at Sí TV.

“Ivan understands how to create an online and TV marketing mix that maximizes advertising efforts to create the best value and return for clients targeting the Hispanic audience,” said Rodrigo Lombello, COO of GolTV. “He is a valuable addition to our GolTV team, as well as an excellent resource for our current and future advertisers.”

Perez launched his TV career as a sales planner at NBC Television Network, and has held executive advertising sales positions with Sí TV, Fox Sports En Español and Galavision. Fluent in Spanish, Perez holds a dual bachelors degree from St. John’s University New York.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv. “