HispanicTips » Marketing http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Thu, 28 Aug 2008 13:37:51 +0000 http://wordpress.org/?v=2.5 en MTV Tr3 takes on the clash of Latino Anglo Cultures in new image campaign. http://www.hispanictips.com/2008/08/26/mtv-tr3-takes-on-the-clash-of-latino-anglo-cultures-in-new-image-campaign/ http://www.hispanictips.com/2008/08/26/mtv-tr3-takes-on-the-clash-of-latino-anglo-cultures-in-new-image-campaign/#comments Wed, 27 Aug 2008 01:38:17 +0000 Tomas http://www.hispanictips.com/2008/08/26/mtv-tr3-takes-on-the-clash-of-latino-anglo-cultures-in-new-image-campaign/ http://www.hispanictips.com/2008/08/26/mtv-tr3-takes-on-the-clash-of-latino-anglo-cultures-in-new-image-campaign/feed/ Tapestry Promotes Isabella Sanchez, Three Others to SVP, VP Posts http://www.hispanictips.com/2008/08/26/tapestry-promotes-isabella-sanchez-three-others-to-svp-vp-posts/ http://www.hispanictips.com/2008/08/26/tapestry-promotes-isabella-sanchez-three-others-to-svp-vp-posts/#comments Wed, 27 Aug 2008 00:52:46 +0000 Tomas http://www.hispanictips.com/2008/08/26/tapestry-promotes-isabella-sanchez-three-others-to-svp-vp-posts/ http://www.hispanictips.com/2008/08/26/tapestry-promotes-isabella-sanchez-three-others-to-svp-vp-posts/feed/ Tomás Thinking Aloud :: For the sake of arguement let us say - 33% of Hispanics speak only English, 33% are bilingual & 33% speak only Spanish - so if Obama spends his $20 million tagged for Hispanic outreach on Spanish language media… read on http://www.hispanictips.com/2008/08/26/tomas-thinking-aloud-for-the-sake-of-arguement-let-us-say-33-of-hispanics-speak-only-english-33-are-bilingual-33-speak-only-spanish-so-if-obama-spends-his-20-million-tagged-for-hispanic-out/ http://www.hispanictips.com/2008/08/26/tomas-thinking-aloud-for-the-sake-of-arguement-let-us-say-33-of-hispanics-speak-only-english-33-are-bilingual-33-speak-only-spanish-so-if-obama-spends-his-20-million-tagged-for-hispanic-out/#comments Tue, 26 Aug 2008 14:32:10 +0000 Tomas http://www.hispanictips.com/2008/08/26/tomas-thinking-aloud-for-the-sake-of-arguement-let-us-say-33-of-hispanics-speak-only-english-33-are-bilingual-33-speak-only-spanish-so-if-obama-spends-his-20-million-tagged-for-hispanic-out/ “...he would only potentially reach 66% of Hispanics. Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters4 Check out the stats below granted these aren't the latest numbers but it all boils down to relevancy and for a very large percentage of Hispanic Spanish Language marketing and media is not the best way to go.
Out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.” This is where HispanicTips and other blogs comes in.
Some Interesting Hispanic Data:
  • 44.3 million Hispanics in the US 1
  • 33.5 million (75%) of us speak only English or are bilingual 4+
  • Of 28.2 million Hispanic adults (18+) 2
    • 15.8 million (56%) use the internet. 5++
    • 4.6 million (29%) get news from the internet 4++
    • 3.5 million (75% of 4.6m) get all of their news on the internet in English 4++
    • 64% of native-born Latinos get all their news in English. 4
    • 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. 5
    • 51% think English media does a poor job of providing relevant news - this jumps to 65% for English-only Hispanics 4
    • Of those expressing an interest in news
      • 53% were English-only 4
      • 40% were Bilingual 4
      • 23% were Spanish-only 4
  • Where do Hispanic voters get their news
    • 53% get all their news in English 4
    • 40% get their news from English and Spanish media 4
    • 6% get their all their news in Spanish 4
  • Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters4
  • 54% of eligible voters registered in November 2006 3
  • 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population 3
  1. US Census - 7/1/2006 - PDF
  2. US Census - 7/1/2005 - Excel Spreadsheet
  3. Hispanics and the 2006 Election - 10/2/2006 - Pew Hispanic Center
  4. Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media - 4/19/2004 - Pew Hispanic Center
  5. Latinos Online - 3/14/2007 - Pew Hispanic Center
  6. + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
  7. ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2
Blogante News from HispanicTips.com - THE BEST HISPANIC - LATINO NEWS
Anywhere - in Any Language :: Relevant, Trusted, Comprehensive & Useful
Did You Know? 33.5 million Hispanics speak only English or are bilingual and speak English well.
However, keeping Hispanics/Latinos & the Nation informed isn't a language issue. It is a relevancy issue.
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/08/26/tomas-thinking-aloud-for-the-sake-of-arguement-let-us-say-33-of-hispanics-speak-only-english-33-are-bilingual-33-speak-only-spanish-so-if-obama-spends-his-20-million-tagged-for-hispanic-out/feed/ RNC Launches New Radio Ad: ‘Commitment v. Rhetoric’ - (with audio) http://www.hispanictips.com/2008/08/23/rnc-launches-new-radio-ad-commitment-v-rhetoric-with-audio/ http://www.hispanictips.com/2008/08/23/rnc-launches-new-radio-ad-commitment-v-rhetoric-with-audio/#comments Sun, 24 Aug 2008 01:15:31 +0000 Tomas http://www.hispanictips.com/2008/08/23/rnc-launches-new-radio-ad-commitment-v-rhetoric-with-audio/ "The Republican National Committee (RNC) today announced a new Spanish-language radio advertisement, titled "Commitment v. Rhetoric." As the Democrats prepare for their national convention in Denver, the radio ad will remind voters that Barack Obama has consistently shown a lack of leadership in defending the interests of the Latino community, while John McCain has consistently taken on the difficult issues facing America.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080519/RNCLOGO )

The Spanish-language ad will begin airing on Monday, August 25. It will air statewide in CO, including Denver, Colorado Springs/Pueblo, Aspen, and Fort Collins/Greeley. The ad will also air in Albuquerque and Las Cruces, New Mexico; Las Vegas, Nevada; and El Paso, Texas.

To listen to the RNC's new radio ad, visit: http://www.youtube.com/watch?v=u63lBz6k6m4.

:60 Radio Advertisement

Title: "Commitment V. Rhetoric"

How do you know someone is a friend?

You know because they stand up and defend you when it is hard.

When Hispanics needed a friend in Congress during the immigration debate... Who stood up? Who spoke out?

John McCain.

Senator McCain worked with Republicans and Democrats alike to form immigration legislation.

And while the bill didn't pass, only McCain demonstrated a real commitment to reforming immigration in a way that honored our laws as well as our immigrants and traditions.

And Barack Obama?

Obama did not stand up. Obama did not speak out. And when the time came for him to do the right thing, he did not.

Obama supported measures designed to insert a deadly "poison pill" to kill the immigration legislation.

If Obama didn't even have the courage to stand up for immigrants, how can he claim to have the strength to change the way Washington works?

John McCain is ready to lead. Barack Obama is not.

-Disclaimer-

Paid for by the Republican National Committee.

www.gop.com

Authorized by John McCain 2008, Inc." Blogante News from HispanicTips.com - THE BEST HISPANIC - LATINO NEWS
Anywhere - in Any Language :: Relevant, Trusted, Comprehensive & Useful
Did You Know? 33.5 million Hispanics speak only English or are bilingual and speak English well.
However, keeping Hispanics/Latinos & the Nation informed isn't a language issue. It is a relevancy issue.
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/08/23/rnc-launches-new-radio-ad-commitment-v-rhetoric-with-audio/feed/ José López-Varela, Chairman of the Association of Hispanic Advertising Agencies (AHAA), announced the appointment of Esther Novak, founder and CEO of VanguardComm – a New Jersey-based multi-cultural marketing communications firm – to the board of directors of AHAA. http://www.hispanictips.com/2008/08/20/jose-lopez-varela-chairman-of-the-association-of-hispanic-advertising-agencies-ahaa-announced-the-appointment-of-esther-novak-founder-and-ceo-of-vanguardcomm-%e2%80%93-a-new-jersey-based-multi-cu/ http://www.hispanictips.com/2008/08/20/jose-lopez-varela-chairman-of-the-association-of-hispanic-advertising-agencies-ahaa-announced-the-appointment-of-esther-novak-founder-and-ceo-of-vanguardcomm-%e2%80%93-a-new-jersey-based-multi-cu/#comments Thu, 21 Aug 2008 00:36:10 +0000 Tomas http://www.hispanictips.com/2008/08/20/jose-lopez-varela-chairman-of-the-association-of-hispanic-advertising-agencies-ahaa-announced-the-appointment-of-esther-novak-founder-and-ceo-of-vanguardcomm-%e2%80%93-a-new-jersey-based-multi-cu/ http://www.hispanictips.com/2008/08/20/jose-lopez-varela-chairman-of-the-association-of-hispanic-advertising-agencies-ahaa-announced-the-appointment-of-esther-novak-founder-and-ceo-of-vanguardcomm-%e2%80%93-a-new-jersey-based-multi-cu/feed/ Questions for John Gallegos, CEO of Grupo Gallegos http://www.hispanictips.com/2008/08/20/questions-for-john-gallegos-ceo-of-grupo-gallegos/ http://www.hispanictips.com/2008/08/20/questions-for-john-gallegos-ceo-of-grupo-gallegos/#comments Wed, 20 Aug 2008 22:58:25 +0000 Tomas http://www.hispanictips.com/2008/08/20/questions-for-john-gallegos-ceo-of-grupo-gallegos/ http://www.hispanictips.com/2008/08/20/questions-for-john-gallegos-ceo-of-grupo-gallegos/feed/ Hispanic Shop Winglatino to Lose Longtime Chief President-CEO Jackie Bird to Leave, Replaced by La Comunidad’s Alain Groenendaal http://www.hispanictips.com/2008/08/20/hispanic-shop-winglatino-to-lose-longtime-chief-president-ceo-jackie-bird-to-leave-replaced-by-la-comunidads-alain-groenendaal/ http://www.hispanictips.com/2008/08/20/hispanic-shop-winglatino-to-lose-longtime-chief-president-ceo-jackie-bird-to-leave-replaced-by-la-comunidads-alain-groenendaal/#comments Wed, 20 Aug 2008 22:39:07 +0000 Tomas http://www.hispanictips.com/2008/08/20/hispanic-shop-winglatino-to-lose-longtime-chief-president-ceo-jackie-bird-to-leave-replaced-by-la-comunidads-alain-groenendaal/ http://www.hispanictips.com/2008/08/20/hispanic-shop-winglatino-to-lose-longtime-chief-president-ceo-jackie-bird-to-leave-replaced-by-la-comunidads-alain-groenendaal/feed/ Interep Hispanic TV Rep adds Execs in Chicago and LA http://www.hispanictips.com/2008/08/18/interep-hispanic-tv-rep-adds-execs-in-chicago-and-la/ http://www.hispanictips.com/2008/08/18/interep-hispanic-tv-rep-adds-execs-in-chicago-and-la/#comments Mon, 18 Aug 2008 18:07:20 +0000 Tomas http://www.hispanictips.com/2008/08/18/interep-hispanic-tv-rep-adds-execs-in-chicago-and-la/ http://www.hispanictips.com/2008/08/18/interep-hispanic-tv-rep-adds-execs-in-chicago-and-la/feed/ Younger Hispanics Respond Better To Bilingual Online Marketing http://www.hispanictips.com/2008/08/18/younger-hispanics-respond-better-to-bilingual-online-marketing/ http://www.hispanictips.com/2008/08/18/younger-hispanics-respond-better-to-bilingual-online-marketing/#comments Mon, 18 Aug 2008 16:27:14 +0000 Tomas http://www.hispanictips.com/2008/08/18/younger-hispanics-respond-better-to-bilingual-online-marketing/ http://www.hispanictips.com/2008/08/18/younger-hispanics-respond-better-to-bilingual-online-marketing/feed/ The Problem With ‘Hispanic Insights’ - They’re Not All That Insightful http://www.hispanictips.com/2008/08/18/the-problem-with-hispanic-insights-theyre-not-all-that-insightful/ http://www.hispanictips.com/2008/08/18/the-problem-with-hispanic-insights-theyre-not-all-that-insightful/#comments Mon, 18 Aug 2008 15:09:22 +0000 Tomas http://www.hispanictips.com/2008/08/18/the-problem-with-hispanic-insights-theyre-not-all-that-insightful/ http://www.hispanictips.com/2008/08/18/the-problem-with-hispanic-insights-theyre-not-all-that-insightful/feed/ Tecate Launches Boxing, Mexican Independence Day Promo http://www.hispanictips.com/2008/08/17/tecate-launches-boxing-mexican-independence-day-promo/ http://www.hispanictips.com/2008/08/17/tecate-launches-boxing-mexican-independence-day-promo/#comments Sun, 17 Aug 2008 17:13:09 +0000 Tomas http://www.hispanictips.com/2008/08/17/tecate-launches-boxing-mexican-independence-day-promo/ http://www.hispanictips.com/2008/08/17/tecate-launches-boxing-mexican-independence-day-promo/feed/ Dieste Resigns Interstate Battery Biz http://www.hispanictips.com/2008/08/14/dieste-resigns-interstate-battery-biz/ http://www.hispanictips.com/2008/08/14/dieste-resigns-interstate-battery-biz/#comments Thu, 14 Aug 2008 18:26:18 +0000 Tomas http://www.hispanictips.com/2008/08/14/dieste-resigns-interstate-battery-biz/ http://www.hispanictips.com/2008/08/14/dieste-resigns-interstate-battery-biz/feed/ Terra Refreshes Brand in Ad Push - The effort rolls out this week via radio, out-of-home media and the Web http://www.hispanictips.com/2008/08/14/terra-refreshes-brand-in-ad-push-the-effort-rolls-out-this-week-via-radio-out-of-home-media-and-the-web/ http://www.hispanictips.com/2008/08/14/terra-refreshes-brand-in-ad-push-the-effort-rolls-out-this-week-via-radio-out-of-home-media-and-the-web/#comments Thu, 14 Aug 2008 16:26:30 +0000 Tomas http://www.hispanictips.com/2008/08/14/terra-refreshes-brand-in-ad-push-the-effort-rolls-out-this-week-via-radio-out-of-home-media-and-the-web/ http://www.hispanictips.com/2008/08/14/terra-refreshes-brand-in-ad-push-the-effort-rolls-out-this-week-via-radio-out-of-home-media-and-the-web/feed/ How to Begin Marketing to Hispanic Consumers in Real Esate http://www.hispanictips.com/2008/08/14/how-to-begin-marketing-to-hispanic-consumers-in-real-esate/ http://www.hispanictips.com/2008/08/14/how-to-begin-marketing-to-hispanic-consumers-in-real-esate/#comments Thu, 14 Aug 2008 14:56:52 +0000 Tomas http://www.hispanictips.com/2008/08/14/how-to-begin-marketing-to-hispanic-consumers-in-real-esate/ http://www.hispanictips.com/2008/08/14/how-to-begin-marketing-to-hispanic-consumers-in-real-esate/feed/ Bernardo Public Relations launches in Irvine http://www.hispanictips.com/2008/08/12/bernardo-public-relations-launches-in-irvine/ http://www.hispanictips.com/2008/08/12/bernardo-public-relations-launches-in-irvine/#comments Tue, 12 Aug 2008 17:54:13 +0000 Tomas http://www.hispanictips.com/2008/08/12/bernardo-public-relations-launches-in-irvine/ http://www.hispanictips.com/2008/08/12/bernardo-public-relations-launches-in-irvine/feed/ BB&T introduces Spanish-language advertising campaign http://www.hispanictips.com/2008/08/12/bbt-introduces-spanish-language-advertising-campaign/ http://www.hispanictips.com/2008/08/12/bbt-introduces-spanish-language-advertising-campaign/#comments Tue, 12 Aug 2008 16:11:27 +0000 Tomas http://www.hispanictips.com/2008/08/12/bbt-introduces-spanish-language-advertising-campaign/ "BB&T Corporation today said it has introduced a multimedia Spanish-language advertising campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T's Hispanic advertising agency of record.
The new campaign includes a series of 60-second financial education messages to air on Spanish television stations, including money management tips, banking and investment strategies, and news from the U.S. and Latin American financial markets.
The TV campaign will air through October in select, high Hispanic population areas in Georgia, North Carolina, Florida and Washington, D.C. BB&T also will run Spanish-language newspaper ads to tout its free checking and money transfer offering, "BB&T Free + Easy Send." To round out the campaign, BB&T will sponsor community festivals in these markets.
"Machado Garcia-Serra's expertise in brand-building and targeted advertising to the Hispanic market has been a valuable asset to BB&T in meeting the needs of our growing Hispanic client base," said Jorge Moller, BB&T's Multicultural Markets manager. "The new advertising campaign is one of many steps we are taking at BB&T to communicate to our Latino neighbors."
Hispanics make up the nation's largest and fastest growing minority group, representing about 15 percent of the U.S. population. More than half of all U.S. retail banking growth in financial services during the next two decades will come from the segment, according to the Federal Deposit Insurance Corp.
BB&T's new advertising campaign is the latest step in its growing multicultural banking operation. About 10 percent of BB&T branches are designated "multicultural banking centers" that include bilingual staff members as well as Spanish signage and brochures.
"BB&T has a unique, multi-faceted approach to reaching their multicultural markets that is having a direct impact on their business results as well the lives of their growing number of multicultural clients," said MGS Chief Strategic Office Gabriela Alcantara-Diaz.
BB&T's multicultural program also includes its long-running series of "BiBi" educational audio recordings in Spanish. The latest installment, "BiBi Talks about Voting and Government in the United States" was released in March.
In a mock talk-show format with a character named "BiBi" (pronounced Bee-Bee) as the host, "BiBi Talks about Voting and Government in the United States" covers voter registration and the voting process; American political parties; federal government branches; state and local government roles; and more.
"BiBi Talks" follows nine previous editions of BB&T's original "BiBi Tapes" series, which mimic the "TV Novelas" storytelling approach made popular on Spanish TV. Designed to help Hispanic immigrants adapt to life in the United States, BB&T introduced the BiBi recordings in 2002.
Previous "BiBi" editions have featured topics such as emergency preparedness, basic banking information, school and health care information, finding a job, driving, housing, insurance and the American legal system. The free tapes and CDs from both series are available at BB&T's nearly 1,500 financial centers in the Carolinas, Virginia, Maryland, West Virginia, Kentucky, Tennessee, Georgia, Florida, Alabama, Indiana and Washington, D.C.
Hispanic buying power in the United States reached $860 billion last year -- nearly equal to the gross domestic product of Mexico -- and is projected to hit $1.2 trillion by 2012, according to the University of Georgia's Selig Center for Economic Growth.
With $136.5 billion in assets, Winston-Salem, N.C.-based BB&T Corporation is the nation's 14th largest financial holding company. More information about the company is available at http://www.BBT.com . " Blogante News from HispanicTips.com - THE BEST HISPANIC - LATINO NEWS
Anywhere - in Any Language :: Relevant, Trusted, Comprehensive & Useful
Did You Know? 33.5 million Hispanics speak only English or are bilingual and speak English well.
However, keeping Hispanics/Latinos & the Nation informed isn't a language issue. It is a relevancy issue.
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/08/12/bbt-introduces-spanish-language-advertising-campaign/feed/ The sales force behind Telemundo’s owned and operated stations this week launched a multiplatform branded marketing initiative that combines TV, Web, mobile, digital, out-of-home and grassroots consumer events and customized promotions. - dubbed “Telemundo conexion” http://www.hispanictips.com/2008/08/12/the-sales-force-behind-telemundos-owned-and-operated-stations-this-week-launched-a-multiplatform-branded-marketing-initiative-that-combines-tv-web-mobile-digital-out-of-home-and-grassroots-consu/ http://www.hispanictips.com/2008/08/12/the-sales-force-behind-telemundos-owned-and-operated-stations-this-week-launched-a-multiplatform-branded-marketing-initiative-that-combines-tv-web-mobile-digital-out-of-home-and-grassroots-consu/#comments Tue, 12 Aug 2008 15:07:17 +0000 Tomas http://www.hispanictips.com/2008/08/12/the-sales-force-behind-telemundos-owned-and-operated-stations-this-week-launched-a-multiplatform-branded-marketing-initiative-that-combines-tv-web-mobile-digital-out-of-home-and-grassroots-consu/ http://www.hispanictips.com/2008/08/12/the-sales-force-behind-telemundos-owned-and-operated-stations-this-week-launched-a-multiplatform-branded-marketing-initiative-that-combines-tv-web-mobile-digital-out-of-home-and-grassroots-consu/feed/ Hispanic Marketing Report: Crossing Over - As borders blur and cultural mainstreaming takes over, U.S. Hispanic-targeted ads can increasingly play in Latin America. http://www.hispanictips.com/2008/08/11/hispanic-marketing-report-crossing-over-as-borders-blur-and-cultural-mainstreaming-takes-over-us-hispanic-targeted-ads-can-increasingly-play-in-latin-america/ http://www.hispanictips.com/2008/08/11/hispanic-marketing-report-crossing-over-as-borders-blur-and-cultural-mainstreaming-takes-over-us-hispanic-targeted-ads-can-increasingly-play-in-latin-america/#comments Mon, 11 Aug 2008 18:42:29 +0000 Tomas http://www.hispanictips.com/2008/08/11/hispanic-marketing-report-crossing-over-as-borders-blur-and-cultural-mainstreaming-takes-over-us-hispanic-targeted-ads-can-increasingly-play-in-latin-america/ http://www.hispanictips.com/2008/08/11/hispanic-marketing-report-crossing-over-as-borders-blur-and-cultural-mainstreaming-takes-over-us-hispanic-targeted-ads-can-increasingly-play-in-latin-america/feed/ LatinWorks Creates Digital Unit http://www.hispanictips.com/2008/08/11/latinworks-creates-digital-unit/ http://www.hispanictips.com/2008/08/11/latinworks-creates-digital-unit/#comments Mon, 11 Aug 2008 18:42:06 +0000 Tomas http://www.hispanictips.com/2008/08/11/latinworks-creates-digital-unit/ http://www.hispanictips.com/2008/08/11/latinworks-creates-digital-unit/feed/ Ad Campaign: Home Depot’s “Handyman Al Rescate” http://www.hispanictips.com/2008/08/11/ad-campaign-home-depot%e2%80%99s-%e2%80%9chandyman-al-rescate%e2%80%9d/ http://www.hispanictips.com/2008/08/11/ad-campaign-home-depot%e2%80%99s-%e2%80%9chandyman-al-rescate%e2%80%9d/#comments Mon, 11 Aug 2008 16:04:11 +0000 Tomas http://www.hispanictips.com/2008/08/11/ad-campaign-home-depot%e2%80%99s-%e2%80%9chandyman-al-rescate%e2%80%9d/ http://www.hispanictips.com/2008/08/11/ad-campaign-home-depot%e2%80%99s-%e2%80%9chandyman-al-rescate%e2%80%9d/feed/