News (Noticias) for Alaska

“Viewers in Alaska can now catch programming from the second-largest Spanish-language broadcaster in the U.S.

Telemundo plans to add local Spanish-language public affairs programming next year to Anchorage stations.”

“Alaska Airlines said its ramping up its marketing efforts to Hispanic audiences, citing a recent rollout of a Spanish-language ad campaign in Los Angeles.

The campaign is just one example of endeavors to appeal to Hispanics, said officials at the airline, a subsidiary of Seattle-based Alaska Air Group Inc. NYSE: ALK.”

“Businesses wanting to make contact with the Hispanic community statewide have a new venue via a local UHF channel that is about to go on Dish Network.

“We want to be the new alternative Spanish-speaking station,” said Oscar Ibarra, marketing director for Ketchikan TV LLC. Ketchikan TV operates as KDMD Channel 33, and also operates channels 41 and 45 UHF in the Anchorage area, and as digital TV channels 32.1, and 32.2.”

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