Filed Under: [ Marketing ] [ Politics ] [ Top Stories ] [ Election 2008 ] [ Language Issues ] [ Blogante Essentials ]
Tags: advertising campaign, Barack Obama, John McCain, Spanish-language
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In a year of political milestones, prepare to add one more to the heap. Come this fall, Spanish-speaking Americans — a community not always paid the greatest attention by presidential candidates — should be just about as sick of political ads as the rest of their compatriots.
With Latinos appearing key to the respective general election strategies of both John McCain and Barack Obama, experts say spending on Spanish-language media is set to shatter the previous record of nearly $9 million, the overall number achieved by both parties and outside groups during the 2004 race between President Bush and John Kerry.”*
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