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Posted on: May 15th, 2008
Filed Under: [ Business ] [ Tomás' Picks ] [ Research ] [ Blogante Business ] [ California ] [ San Diego ]
Tags: bilingual, population
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A growing number of Latino consumers in San Diego County own computers and connect to the Internet, and the majority absorb media and advertising in a half-and-half mix of English and Spanish, according to a survey of Latinos in 18 ZIP codes in the county.
However, home ownership in the region’s still-costly real estate market remained out of reach for many respondents.
The San Diego “Ask Hispanics” survey was conducted this spring by Meneses Research & Associates, a San Diego-based firm that does market research in cities with large Latino populations. The firm conducted similar studies in San Diego in 2006 and 2004.”*
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