Hispanics Are Seen as Ripe Clients for Wealth Business

Many banking companies have developed wealth management assets by targeting niche groups like professionals, women, and African-Americans, but observers say they are missing one particular niche: Hispanic-Americans.

Rich Rodriguez, a native of Mexico City who is forming his own bank in Oxnard, Calif., says he has had offers to move his accounts into a private bank, but no wealth management provider has targeted him specifically as a Hispanic-American.

“If they approached me as a Hispanic, it wouldn’t offend me,” he said. “I’m proud that I’m Hispanic.”"*

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