ESPN Deportes General Manager Lino Garcia Vaunts Recent Nielsen Ratings at NYC Upfront

“In the last 12 months, our distribution has been growing tremendously,” ESPN Deportes General Manager Lino Garcia told Portada in an exclusive interview, which preceded the network’s 2008 upfront at The Gotham in NYC on Wednesday.

“One huge step for us is the Nielsen ratings we received two weeks ago, which showed us leading the pack in some key areas, most notably in the news and information category. One reason that this is so important is because our news and information reporting is produced daily. If you’re relying solely on live events, you are going to have your good days and your not-so-good days. But if you can consistently put up strong numbers on daily programming, you’re in good shape,” said Garcia.”*

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