Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
Tags: circulation
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“The Latin-Pak Door-to-Door program allows advertisers to reach beyond the limits of circulation numbers or database information and provide clients with complete saturation of Hispanic neighborhoods nationwide.
Rodney Bass at Latin-Pak explains, “Door Hangers reach each and every door of Hispanics in a targeted area. By delivering advertisements door-to-door, advertisers reach Hispanics who may not be on a circulation list and those who are new to an area and have yet to establish a traceable market power. The door hanger ensures this very lucrative sector of the Hispanic Market is reached by advertisers.”
Door Hangers are an effective marketing tool for product literature, product sampling and die cut door-to-door advertising.
While not all products lend themselves to sampling, door-to-door remains the most effective tool in product sampling to targeted Hispanic consumers. According to research from a PROMO study, samples delivered directly to the home have a better chance of actually being tried and being tried immediately as compared to those given out in an in-store event.
Whether used to deliver product literature, die-cut advertising or product sampling, the door-to-door program penetrates the Hispanic Market and is a means of advertising that stands out.”
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