An advertiser’s dream: Sabado Gigante

Posted on: February 26th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
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“Even if you don’t speak Spanish, you’ve probably seen — or at least heard of — Sabado Gigante, the campy variety show that airs on Univision on Saturday nights.

An oddball mix of game show, skit comedy and musical entertainment, Sabado Gigante has become an emblem — and icon — of Spanish-language television: World leaders from President George W. Bush to Mexican President Vicente Fox have made campaign stops at Sabado Gigante’s Miami studios; and a Saturday Night Live spoof of Latin television is clearly inspired by the show.”

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