ZYMAN GROUP NAMES HISPANIC MANAGING CONSULTANT

Posted on: November 1st, 2005
Filed Under: [ Hispanic News ] [ Marketing ] [ People ]
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“Manny Gonzalez, a high-profile Hispanic marketer, is leaving his job at Diageo North America at the end of this week to join the Zyman Group’s 2-year-old Marketing to Hispanics (M2H) practice as a managing consultant.

Mr. Gonzalez was brand director for Johnnie Walker and other premium Scotch brands at Diageo North America for the Hispanic as well as general market. He worked on the brand for three years, initially in the Hispanic role and adding general-market responsibilities earlier this year. Johnnie Walker devotes about 30% of its budget to the Hispanic market.”

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