For Harper’s, the runway is all business

“After 10 years on magazine racks, Harper’s Bazaar en Español is re-introducing itself to the Miami and Latin markets with an expanded format, from 120 to 160 pages, that allows for far more ads, said Armando De La Paz, sales coordinator for the Miami office of Editorial Televisa International. The company publishes this version of Harper’s, as well as Vanidades, Cosmopolitan en Español and many other Spanish-language magazines.

Paz said his choice of clothing for the runway was governed by Harper’s business relationships. Only those designers, stores and clothing distributors who advertise in the magazine or are in negotiations to do so, got to participate. ”Seventy-five percent are clients, 25 percent are pending,” Paz said.”

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