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Tags: HispanicAd, Spanish-language, telefutura, Telemundo, Univision
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Telemundo Network closed another month with rating increases in Monday through Friday (M-F) primetime among the highly coveted demo of adults 18-49 (A18-49), making it the fourth consecutive month the Spanish-language network posts ratings gains in primetime. Averaging a 3.1 rating in A18-49 M-F for the month of September, Telemundo’s primetime delivered ratings growth both in A18-49 ( plus 24% vs. July and plus 29% vs. May) and A18-34 (plus 17% vs. July and plus27% vs. May) compared to this year’s sweep months of May and July. In addition, Telemundo solidified its position in the market with a 138% ratings advantage over Telefutura, more than doubling its performance in M-F prime (3.1 vs. 1.3). Meanwhile, Univision faced 5% ratings decline in A18-49 and 7% ratings decline in A18-34 in primetime compared to the month of August.
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